Nick Eley

1 post

As Head of Digital Creation at ASOS, Nick leads hands on AI and 3D innovation across product design, studio content, and marketing. He embeds new workflows, upskills teams, and works to bring boardroom goals to life through real team output. Nick has spent 20 years in design, leading teams and delivering to tight deadlines and evolving brand standards. JHe knows what creatives need, what slows them down, and how to introduce technology that empowers them, not replaces them. His sweet spot is where strategy meets application. He advises directors and executives on how GenAI can align with creative and commercial priorities, runs workshops and experiments that embed AI in real design, content and storytelling workflows and helps shift creative team mindsets from cautious to curious to confident.

When You Have A 3D Hammer, Everything Looks Like A 3D Nail

byNick Eley
February 26, 2026
25 views

For the core promise of digital product creation to really take root in the extended user community for design and development, different fashion segments need to be willing to interrogate themselves and understand where 3D remains the best tool for the task at hand, and where standalone AI or AI / 3D hybrid workflows might make more sense.