Against a backdrop of content oversaturation, platform fatigue, and synthetic experimentation, some fashion brands are beginning to reintroduce imperfection as a way to signal what still feels real.
Bamboo Rose’s Chief Strategy & AI Officer on how retailers are moving from AI as hype to AI as a decision-making engine—transforming the tech stack, automating choices, and redefining the future of merchandising, sourcing, and margin protection.
Governments are taking more punitive steps in what they see as a fightback against ultra fast fashion - even if they’re coming from unexpected angles. But this new pressure point is getting squeezed just as the physical systems required to make fashion more circular are under heightened strain.
This week a fake band found real traction on Spotify, but behind one “stunt” is a realisation that synthetic content is already everywhere, and that platform owners and marketplaces are likely to embrace it. Where bands go, will brands follow?
Browzwear’s Chief Revenue Officer on how AI is transitioning from broad potential to focused value, with real ROI emerging in well-planned, operational applications.