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Artificial Intelligence

201 posts

Analysing huge corpuses of retail data. Assisting designers with creation and iteration. Transforming the way consumers interact with brands. Supplementing, assisting, and automating. AI is already everywhere in the background of fashion, and the near future will bring it further forward.

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  • 8 minute read
FFashion Technology News

The Trigger For Measuring AI’s Impact On Productivity In Fashion Could Be A Pricing Model Shift

  • byThe Interline
  • February 20, 2026
  • 356 views
After years of nebulous promises around efficiency and productivity, AI ROI analysis could be about to catalyse a change in software licensing and pricing. And marketplace consolidation in second-hand goods transfers more control, through gross merchandise volume, of brand stories to big tech actors.
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  • 9 minute read
FFashion Technology News

A Silly Week Of Tech Hype Is Hiding Long-Tail Challenges Upstream

  • byThe Interline
  • February 6, 2026
  • 381 views
Data centres in space, chatbots gone wild on dedicated AI-only forums, and new model demos stuffed with painfully familiar spreadsheets all provide comic relief, but behind the scenes there’s nothing funny about the scale of fashion’s systemic supply chain failures.
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  • 7 minute read
DDigital Product Creation

Practical & Producible – The Role Of Suppliers In Industrialising DPC & AI 

  • byElly Cheng
  • February 4, 2026
  • 283 views
With more digital talent and strategic vision residing upstream than ever, suppliers are in the unique position of being able to understand what brands are actually trying to accomplish with digital product creation - and to filter the viable and value-creating applications from the rest.
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  • 23 minute read
PPodcast

Podcast: The AI Logic And The Business Model Behind Virtual Fit

  • byBen Hanson
  • February 3, 2026
  • 426 views
A strategic discussion about applying AI to one of fashion’s longest-standing technical challenges - and about testing the results through a business model that hits a lot of disruptive beats all at once.
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  • 7 minute read
FFashion Technology News

AI-Native Brands Are Inevitable, But Maybe Not In The Way You Think

  • byThe Interline
  • January 30, 2026
  • 509 views
While AI has obliterated the bar to generating concepts and consumer-facing images, the AI-native brands that outlast the hype cycle will be those that take full advantage of a platform shift to build completely new routes to, and relationships with, consumers.
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  • 5 minute read
OOpinion

Fashion’s Most Underrated Opportunity Isn’t Technology. It’s Process.

  • byLiza Amlani X Raj Dhiman
  • January 30, 2026
  • 457 views
As leading brands formalise process excellence, the next competitive edge will come from redesigning how we work — with technology cast as an enabler.
Examples of AI product listings, as featured in this episode of The Interline Podcast, with New Generation.
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  • 29 minute read
PPodcast

Podcast: Preparing eCommerce For The Next Citizens Of The Web

  • byBen Hanson
  • January 27, 2026
  • 613 views
AI agents, agentic browsers, and language models equipped with tools - a new cohort of artificial shoppers could be on the horizon. But can the technology and the incentives scale fast enough to justify the returns for retailers and brands?
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  • 5 minute read
BBeauty

Beauty Shouldn’t Build Technology On Top Of A Data Deficit

  • byDan Butt
  • January 26, 2026
  • 595 views
To deliver next-generation products and experiences, especially AI-enabled or AI-adjacent ones, beauty needs to address any gaps that remain in its product or customer understanding.
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  • 8 minute read
FFashion Technology News

Adverts In ChatGPT Probably Aren’t The Watershed Moment, But The Ad Economy Has Still Fixed Its Next Target

  • byThe Interline
  • January 23, 2026
  • 878 views
The most popular pricing tier of the most popular AI chatbot is becoming ad-supported, but a new company making a cold start is far less likely to change the landscape of fashion and beauty advertising than the under-assault ad tech giant that also runs its own full AI stack.
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  • 8 minute read
FFashion Technology News

A New Agentic Shopping Standard Reignites Arguments Around Big Tech’s Tightening Hold On Online Selling

  • byThe Interline
  • January 16, 2026
  • 1.2K views
The open source Universal Commerce Protocol promises comprehensive tooling for AI commerce. But should fashion and beauty be wary about so quickly ceding control of a nascent retail channel to tech giants? And will consumers feel the same?
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  • 31 minute read
PPodcast

Podcast: Debating Digital Change And AI Convergence In 2026

  • byBen Hanson
  • January 13, 2026
  • 1.4K views
Our first show of the new year brings together two insiders’ perspectives on emerging technology, education, software uptake, and whether 2026 will be the year we see meaningful convergence of AI across it all.
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  • 9 minute read
FFashion Technology News

Ten Themes That Will Define The Fashion And Beauty Technology Agenda In 2026

  • byThe Interline
  • January 9, 2026
  • 1.7K views
Predicting the evolving attitudes, strategic objectives, and trends that will influence how fashion, beauty, and technology all interact over the course of the coming year.
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  • 11 minute read
FFashion Technology News

2025: The Fashion Technology Rearview

  • byThe Interline
  • December 22, 2025
  • 2.3K views
An annual tradition: our team recaps and comments on the stories that defined each month of this year in fashion technology.
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  • 5 minute read
FFashion Technology News

AI Shopping Is Done By Brute Force Today, But A Codified Standard Could Change Things In 2026

  • byThe Interline
  • December 19, 2025
  • 1.8K views
Holiday shopping numbers show AI playing an assistive role, but the coming year could see some sweeping changes in the readiness of eCommerce platforms for agentic use.

Posts pagination

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Tech Analysis & News
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    • February 23, 2026
  • Coats Digital Appoints Himanshu Mehrotra as Managing Director to Lead Next Phase of Cloud and AI-Driven Innovation
    • February 23, 2026
  • The Trigger For Measuring AI’s Impact On Productivity In Fashion Could Be A Pricing Model Shift
    • February 20, 2026
  • Aptean Launches the Next Generation of Fashion & Apparel Technology – AI that Puts Brands Fully in Control
    • February 19, 2026
  • ASOS launches inclusive new way to shop with AIUTA’s Virtual Try-On Technology
    • February 17, 2026
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