Artificial Intelligence

Instead of waiting for technology vendors to introduce generative capabilities, it will be vital for designers and developers to deepen their skills, expand their toolsets, and prepare for a near-term future where their creative and commercial talents are supported by AI.

Artificial intelligence has the ability to completely transform digital marketing - as long as it’s incorporated into digital strategies thoughtfully and ethically, with humanity in mind.

Uncertainty and hesitation are currently influencing how fashion organisations go to market, with a lot of planning being based on intuition rather than insight. Discover how data science and AI can help orient your brand and power smart decision-making in a historically difficult climate.