Artificial Intelligence

Cross-channel retail and personalisation possibilities, how technology is reshaping our wardrobes, the impact of calculating fashion consumers’ carbon footprint, France's position at the forefront of fashion and technology regulation, and more.

Sustainability is the watchword for marketing this week, but despite two milestone dates aligning, fashion still has a deeply troubled relationship with not just the environment, but the human beings who bring its products to market. What’s going to happen when AI forces the industry to confront that relationship much closer to home?

From cross-channel experiences to the sudden integration of AI into web and product search, technology is being woven into many areas of fashion all at once - with digital either quietly or overtly driving changes on both the outskirts of the industry, or right at its heart.