Circular Beauty Logistics
The Tech and Ops Stack Behind Take-Back, Refill, and Reuse.
The Short Game Of Tackling Tariffs Reveals A Longer Game Of More Foundational Change
With margins across categories already thin, the latest mercurial wave of tariffs is asking fashion and beauty brands to really evaluate the tools they have to respond. This means downstream optimisation to start, but also exposes the large panel of upstream levers that may need to be pulled in the longer term.
Designed to Touch, Built Like Software
Packaging doesn’t look like tech and it definitely doesn’t act like it. But the decisions behind it - design, testing, approval - are starting to follow software-like frameworks.
Will Beauty Be The Proving Ground For Personalisation?
With a better-codified and less-complex set of variables and outcomes, and a more educated audience, could beauty have an advantage over fashion when it comes to AI-enabled personalisation?
Beauty, Longevity, And AI: What L’Oréal’s VivaTech Showcase Says About The Future Of Beauty Tech
At VivaTech 2025, L’Oréal laid down a new architectural blueprint for beauty, defined by diagnostics, data in and out, and new, dynamic ecosystems built on those very different foundations. What might it mean for the industry as a whole?
The AI Report 2025: Available Now
An updated look at how AI, generative and otherwise, is impacting fashion and beauty in 2025 - and what this means for software, skills, and more.
The Renewed Strategic Importance Of BOMs In Beauty
At the peak of unpredictability and regulatory oversight, the humble bill of materials could hold the keys to helping tackle some of beauty’s biggest strategic challenges.
Why Fawning AI Could Become A Problem For Fashion And Beauty
OpenAI’s rollback of a too-affirming update invites a quieter question: what happens if retail AI starts to flatter before it informs?
From Seed to Serum – Why The Transparency Conversation In Beauty Differs From Fashion
In beauty, consumers care deeply about what’s in the products they put on their skin. Now, they want to know where those ingredients come from and why that matters. From seed sourcing to blockchain tracking, beauty brands are using transparency tech to turn provenance into trust.
Fashion & Beauty Need To Be Ready For The Internet’s New Front Door
We’ve documented how AI is reshaping product discovery. But what if that was just the beginning? With emerging signs OpenAI is eyeing social and shopping in addition to deepening search, the company isn’t just adding new tools to the stack, it may be laying the groundwork for an entirely new closed loop, one that could reroute the entire consumer journey.
The Last Mile At Risk: Why Innovation Alone Can’t Save Delivery
The tools to transform last-mile delivery are ready, but the economic ground beneath them is shifting fast.
Roblox, Google Ads, Gen Z And The New Marketing Metrics
Fashion has had a crossover opportunity in videogames for a while, but new metrics for engagement and reward are promising to put more quantifiable numbers next to the potential.
Fair Use And Fair Play – Fleeting Defences To AI’s Expansion Into Fashion And Copyright
As AI’s influence grows, the storm continues to brew over data ownership, creator rights, and the legal framework steering its future.