Fashion’s Most Underrated Opportunity Isn’t Technology. It’s Process.
As leading brands formalise process excellence, the next competitive edge will come from redesigning how we work — with technology cast as an enabler.
Podcast: Debating Digital Change And AI Convergence In 2026
Our first show of the new year brings together two insiders’ perspectives on emerging technology, education, software uptake, and whether 2026 will be the year we see meaningful convergence of AI across it all.
Ten Themes That Will Define The Fashion And Beauty Technology Agenda In 2026
Predicting the evolving attitudes, strategic objectives, and trends that will influence how fashion, beauty, and technology all interact over the course of the coming year.
2025: The Fashion Technology Rearview
An annual tradition: our team recaps and comments on the stories that defined each month of this year in fashion technology.
Help Map the State of Product Testing in 2025/26
As we navigate a historically unpredictable holiday shopping season, there has never been a stronger mandate to build an advance understanding of how products will perform. Join a survey to share your perspective on the present and the future of product testing.
Podcast: Making Sense Of The AI Shopping Journey
Consumers are surrounded by chatboxes, all promising proactive, personalised advice on what to buy, and where. But it’s unclear how general purpose AI models really “shop,” how they gather data about products, and how much they really understand user intent. I talk to Maria Belousova, CTO at Daydream, about the technical and cultural components of teaching AI the vocabulary of fashion.
Black Friday 2025: Digital Dominates, And AI Takes Deeper Root
Early numbers point to a digital first weekend for the first big holiday spending event, along with the first signs of where AI is likely to actually fit into the discovery and purchasing journey.
A Cautious Holiday Season And The New Wave Of AI Shopping Features
New AI features are aiming to streamline the buying journey, though the bigger question is how much confidence shoppers bring into the 2025 US holiday season.
The Hidden Cost of Carrying On
Holiday forecasts point to rising sales but falling sentiment. If demand softens, fashion and beauty keep producing, and the cost of waste is finally coming due.
If Influencer Marketing And Machines Communicate And Sell Fashion Best, What’s The Outlook For Brand Trust?
Influencer shops, AI concierges, and machine-made campaigns all point to a further decentralisation of selling power in fashion. But without a human as the lynchpin, how will markets decide where to assign trust?
Payments And World Models – Two Very Different Angles On AI
As The AI Report 2025 showed, AI for fashion and beauty is firmly in its product era, with new applications aimed at real problems big and small. But AI research is still ready to throw curveballs both industries’ way.
Resale Is Rising, But Product Data Could Determine What It’s Really Worth
With the secondary market for fashion growing fast, a new report points to digital product passports as a way to build more trust and visibility - and more value for brands and retailers - into a model that’s already here.
“Help, Not Hype” – Lessons From A First-Mover In AI
How Stitch Fix sensitively stress-tested AI and found the right balance of people and precision.