How Fashion’s Original Fibre Is Coming Full Circle
Cotton's circularity journey could be a framework for fashion's broader reckoning with its environmental impact.
Interline Identities: Sandra Capponi, Co-Founder, Good On You
Consumer sentiment is one of the driving forces behind the demand for more sustainable fashion. But comparing brands like-for-like required a different approach to data gathering and discovery.
New Raw Material Is The New Black
Fashion’s reliance on synthetic materials is undermining its push for sustainability. This exclusive op-ed examines the issue, and explains why the time has come to recognise the right bio-based fibres as viable alternatives, not just experiments.
The Crucial First Step Towards More Sustainable Supply Chains: Better Data Management
Disconnected systems, a lack of detail and a willingness to let manufacturing happen out of sight are undermining progress towards improvements in the apparel sector. Better data management is key to changing this.
The Digital Thread: Informing Your Sustainability Decisions
Every product has a digital thread. Pull on it, and public sustainability commitments start to unravel. But there are tools that can turn supply chain risks into sustainable opportunities.
Interline Identities: Arthur Kononuk, Co-Founder, tentree
Why one of the standard-bearers for sustainable fashion believes in starting small.
The Secret To Sustainability Is Not Narrowing It Down
The meaning of sustainability is well-defined. The best way to respond to it is less clear. But evaluating the bigger picture is essential for ongoing action.
The Rise of the Conscious Consumer and the new Creative
How technologies like 3D could usher in a new era of creativity and conscientious creation, preparing fashion for the next normal.
COVID-19: Fashion’s Responsibility Reckoning
The COVID-19 pandemic has turned over a rock and shown us that technology should be used to support a more equitable model for fashion - not as a crutch to bring the old ways back to life unaltered.
The Impact of Fashion on Climate Change
Patrick Bawn investigates the influence that fashion has on climate change, utilising his substantial experience within science communication.
Greenwashing: Unfair Criticism or a Cause Worth Fighting For?
Disposable fashion has a huge environmental and human cost. Now brands are trying to put it right, are they trying hard enough, or is "greenwashing" a fair accusation?
The New Era of Sustainability: Our Editorial Focus for September 2020
Sustainability is no longer a marketing inititative - it's essential. The new era of sustainable fashion is radical, honest, and fuelled by technology.
The Future of Supply Chain Transparency
Why has fashion made so little progress towards supply chain transparency - despite having the tools to do better? IoT and Blockchain could change things.
Why Consumers Don’t Buy More Sustainable Fashion?
Susanna Koelblin shares her thoughts on why successful sustainable fashion isn’t as ‘cut and dry’ as we may think. Susanna’s career spans leadership roles in competitive markets, broad business acumen and organizational astuteness.