The Future Of AI In Retail Goes From Personalisation To Prescription With Avatars, Agents, And Automation 

AI has long been a tool for refining personalisation, helping consumers discover and select products more easily. But as autonomous agents and hyper-realistic avatars take the next step - making purchases on behalf of shoppers - we may be moving toward a future where decisions are made for us, not by us. If this trajectory continues, will AI-powered retail enhance convenience, or simply redefine what it means to shop in the first place?