Fashion Technology News

While AI has obliterated the bar to generating concepts and consumer-facing images, the AI-native brands that outlast the hype cycle will be those that take full advantage of a platform shift to build completely new routes to, and relationships with, consumers.

The most popular pricing tier of the most popular AI chatbot is becoming ad-supported, but a new company making a cold start is far less likely to change the landscape of fashion and beauty advertising than the under-assault ad tech giant that also runs its own full AI stack.

The open source Universal Commerce Protocol promises comprehensive tooling for AI commerce. But should fashion and beauty be wary about so quickly ceding control of a nascent retail channel to tech giants? And will consumers feel the same?

Holiday shopping numbers show AI playing an assistive role, but the coming year could see some sweeping changes in the readiness of eCommerce platforms for agentic use.