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  • 11 minute read
DDigital Product Creation

Using Virtual Reality To Wedge Open The Shrinking Window For Creative Expression In 3D

Digital product creation – and especially the drive to create complete digital twins – thrives on being a data-driven exercise from the outset. But by bringing the demands of engineering forwards to where they meet the earliest stages of design, has DPC started to impose on free creativity? And could working in VR restore some of that spatial intuition and freedom of expression?
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  • 8 minute read
DDigital Product Creation

The Mounting Evidence For Elastic, End-To-End 3D In Team Sports

Despite the progress made in discrete use cases, digital product creation is still a measurable distance from its end-to-end north star. But one market segment - team sports and customisable products - could prove to be a lighthouse for how a single asset and a single platform can unite brands, consumers, and manufacturers of all sizes around a single 3D reference frame.
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  • 29 minute read
PPodcast

Podcast: The Deepening Impact Of Digital Asset Management

A fundamental change in the definition of an “asset” - from a fixed form to a living object - and a userbase shift towards product creation teams combine to make DAM one of the most interesting and under-discussed cogs in the product journey.