Brand Engagement: Why Demand For Personal Connection Is Rising
Discover how personalisation can benefit fashion brands and how technology and authenticity can help build lasting relationships with customers.
Environment, Ethics, And A Cold Evaluation Of Human Endeavour: This Week In Fashion Technology
Sustainability is the watchword for marketing this week, but despite two milestone dates aligning, fashion still has a deeply troubled relationship with not just the environment, but the human beings who bring its products to market. What’s going to happen when AI forces the industry to confront that relationship much closer to home?
Can Microfactories Revolutionise Fashion Manufacturing?
Small-scale, high-tech production facilities are already offering a more proximate alternative to offshore manufacturing. But will the microfactories that make up this growing network be able to scale and sustain while the rest of the fashion industry catches up?
Linking The Fashion Value Chain: The Interline Renews Partnership With SOURCING at MAGIC
Informa Markets Fashion and The Interline partner again to bring fashion technology to life at SOURCING at MAGIC and in a new content series, showcasing technology’s potential to unite stakeholders across the fashion value chain.
Making Tough Choices In Capricious Times: This Week In Fashion Technology
Pulled between growth and profit, and occasionally made into a political football to be kicked across continents, fashion continues to be asked to make hard choices in an unpredictable climate. How might technology help?
Defining SROI: Examples, Part 2
Identifying practical examples of sustainability improvement initiatives in fashion, and spotlighting the power of process breakdown and primary data.
Introducing The Tech Hub: Find Your Fashion Technology Fit
Fashion technology solutions are more diverse, more capable, and more accessible than ever. But when there's something for everyone, how do you find the right fit for you?
The Metaverse Is On The Move. Should Brands Still Follow?
With no fixed definition, and goalposts that are forever shifting, the metaverse is a moving target. But is it one worth fashion trying to hit?
Harmonising The Human And The High-Tech: This Week In Fashion Technology
With brands on the hunt for new ways to engage and delight consumers, two different approaches to product exploration and discovery present the possible faces of the future of fashion retail.
The Real-Time Revolution
From virtual try-on to fully immersive experiences, fashion is fast moving beyond static renders. What does the future of real-time rendering have in store?
Why Professional Development And Technology Are Becoming Inseparable In Fashion
For fashion to face new challenges and seize new possibilities, the industry needs the right professionals, with the right digital and traditional skills. Growing those skills is now a top priority.
Shifting The Burden Of Sustainability: This Week In Fashion Technology
Consumer appetite for sustainable fashion is growing, but it’s not growing quickly enough. Brands and retailers, already wrestling to unpick their supply chains, could now be asked to pick up the yoke of pre-consumer interventions at both the practical and behavioural levels.
Defining The ‘How’ And The ‘What’ Of SROI – Part 1
To begin to manage, and then mitigate, its impact on people and planet, fashion must first put in the work to understand and quantify the resources used in product creation.
Digital Opens Doors
How digital tools opened up new creative horizons and laid down a career path for a designer who found a way into fashion through 3D.